Creative Packaging design
downstream from marketing concepts and product development, I delivered numerous packaging design options for various materials and formats. working closely with my manager and executive leads, I sourced feedback to finalize my designs for production. once designs were finalized, i owned my projects through all production stages.
holiday collections
I was an integral part of the team delivering the 2023 and 2024 holiday collections. through extensive research and design, I supported and pitched multiple designs each year aimed at maintaining relevancy in an ever-changing market, pushing social engagement to create brand loyalty, and growing sales. from the beginning stages creating moodboards to sample production and testing, to photo stylizing and editing for media, I influenced the design direction.
Mailer cards
working cross-functionally with the pr & marketing team, i created print and digital mailer cards for various holidays and events across varying platforms. i focused on maintaining brand identity while aligning materials to a theme and pushing creative boundaries.
influencer events
given the scope of influencer trips & events, I owned print and digital asset creation. I partnered with the pr team to bring the event's vision and theme to life across varying platforms. I focused on maintaining brand identity while aligning materials to a theme and pushing creative boundaries.
